:: vanessa au ::

EDUCATION

University of Washington, Seattle, Washington (Expected completion June 2010)
Ph.D. Student, Department of Communication

San Francisco State University, San Francisco, California (June 2006)
M.A. Broadcast and Electronic Communication Arts

Simon Fraser University, Burnaby, British Columbia, Canada (October 2000)
B.A. Communication, minor in Psychology; Co-operative Education Program

AWARDS AND HONORS

2006 University of Washington Graduate School Top Scholar Award Fellowship
2006 San Francisco State University Hood Recipient for College of Creative Arts
2006 San Francisco State University Graduate Distinguished Achievement Award
2006 San Francisco State University Stuart Hyde Award for Excellence in Writing about the Media
2005 Broadcast Education Association National Scholarship Alternate Recipient
1995 - 1998 Simon Fraser University Open Undergraduate Scholarships
Fall 1997 Simon Fraser University Honor Roll Standing (4.10 semester GPA on 4.0 scale)
Appointed to membership in the Golden Key International Honour Society

TEACHING

TEACHING EXPERIENCE

University of Washington
Department of Communication

Lead Teaching Assistant, Public Speaking (Autumn 2007)
Supervisor: Dr. Matt McGarrity. Taught 1 quiz section (20 students) two days per week and assisted Dr. McGarrity by guest lecturing, delivering sample speeches, and preparing for lectures. Graded speeches, papers, and homework, consulted with students during office hours and staffed public speaking center.

Teaching Assistant, Public Speaking (Spring 2007)
Supervisor: Dr. Matt McGarrity. Taught 2 quiz sections (20 students each) three days per week. Graded speeches, papers, and homework, consulted with students during office hours and staffed public speaking center.

Teaching Assistant, Race, Gender and Power in Asian American Media (Winter 2007)
Supervisor: Dr. Anthony B. Chan. Developed weekly lesson plans and taught three quiz sections (~20 students each), graded weekly response papers, and consulted with students during office hours.

Teaching Assistant, Public Speaking (Autumn 2006)
Supervisor: Dr. Matt McGarrity. Taught two quiz sections (20 students each) two days per week. Graded speeches, papers, and homework, consulted with students during office hours and staffed the public speaking center.

San Francisco State University
Broadcast & Electronic Communication Arts (BECA) Department

Writing Lab Tutor (Spring 2005 – present)
Supervisor: Dr. Brent Malin
Assist undergraduate and graduate students with writing assignments

Graduate Teaching Assistant, Popular Culture (Spring 2006)
Supervisor: Dr. Brent Malin
Grade assignments and moderate student discussion forums

Graduate Teaching Assistant, Social Issues in Electronic Communication (Fall 2005)
Supervisor: Alfred P. Kielwasser
Graded exams and papers, developed exam questions and assignments, consulted with students during office hours, served as administrator for Blackboard web site

Graduate Teaching Assistant, Media Literacy in the Electronic Culture (Fall 2004)
Supervisor: Dr. Michelle A. Wolf
Graded exams and papers, developed exam questions and assignments, consulted with students during office hours, served as administrator for Blackboard web site

GUEST LECTURES

University of Washington
Department of Communication

Using Pathos and Ethos in Persuasive Speeches - Autumn 2007
Presented in COM 220 Public Speaking

San Francisco State University
Broadcast & Electronic Communication Arts (BECA) Department

Representations of Race in American Mass Media – Fall 2005
Economic Aspects of the Canadian Broadcasting Industry – Fall 2005
Asian Americans and American Television – Fall 2004

CONFERENCE PRESENTATIONS

Selective acculturation and late adolescent APA women of the second generation
National Communication Association Annual Conference, Chicago, IL, November 15-18, 2007

Hate is on the air: The depoliticized, dehistoricized, and decontextualized discourse of shock jock radio
Midwest Popular Culture Association/American Culture Association Conference, Kansas City, MO, October 12-14, 2007

Ladies of the import car scene: Selective acculturation and the second generation
Asian Pacific American Studies Conference, Michigan State University, April 19-20, 2007

Hate is on the air: Radio shock jocks and the decontextualization of racist discourse
Black Cultural Studies Mini Conference, University of Washington, March 7, 2007

Import models online: The sexual politics of web authorship
Asian Pacific American Graduate Students Organization Conference, University of Illinois at Urbana-Champaign March 4-5, 2006

PROFESSIONAL AND COMMUNITY GROUP AFFILIATIONS AND SERVICE

Association of Asian American Studies (AAAS)
Member

National Communication Association (NCA)
Member

Toastmasters International
Foster City Toastmasters President & Webmaster
• Former Vice President of Public Relations, Foster City Toastmasters Club
• Competent Toastmaster designation (completed 10 speeches from the Communication & Leadership Manual)
• 2005 1st Place Division H Humorous Speech Contest
• 2005 1st Place Area H4 and H5 Humorous Speech Contest
• 2005 1st Place Club Humorous Speech Contest
• 2003 2nd Place Area D4 Speech Evaluation Contest
• 2003 1st Place Club Speech Evaluation Contest
• 2003 District 4 Platinum Page Award for best club web site

Center for Asian American Media
• 2001 and 2003 San Francisco International Asian American Film Festival volunteer and promotional copywriter

Girls for a Change, Girl Action Team Consultant and Workshop Facilitator

Golden Key International Honour Society, Lifetime Member

PROFESSIONAL EXPERIENCE

TeleNav, Santa Clara, CA (Summer 2006, Summer 2007)
Contractor, R&D

• Wrote Sarbanes-Oxley Compliance documentation for section 404
• Developed multiple new category trees in Biz Finder and revised SIC code mappings for US Points of Interest data
• Managed other Biz Finder enhancement projects to meet existing or anticipated market needs
• Performed competitive and market analysis related to Points of Interest Content for Location-Based Services (LBS)
• Uncovered issues with existing data in Biz Finder and worked with engineering, QA, and vendors to troubleshoot and resolve those issues
• Created reports to understand Biz Finder customer usage metrics worldwide and applied the metrics to determine feature enhancements
• Worked closely with business development to engage, evaluate, and continue work with new and existing Points of Interest data vendors worldwide

Finnovative Inc., Palo Alto, CA (September 2003 – October 2003)
Marketing Consultant (contract position)

• Worked with CEO/founder to rename the company and rebrand its line of services
• Re-wrote web site and marketing collateral
• Managed the development of Finnovative’s new corporate web site

NetIQ, San Jose, CA (May 2002 – April 2003)
Product Marketing Manager, AppManager and XMP Modules

• Developed product marketing, launch, and leads forecasting plans for AppManager
• Managed $1.2M annual marketing budget
• Developed sales tools and quarterly sales and lead generation programs
• Analyzed effectiveness of campaigns, events, and online marketing efforts
• Developed marketing collateral, direct mail, online marketing campaigns, events, and case studies
• Worked with marketing, sales, and web teams to develop business processes for lead filtering and routing
• Managed AppManager Customer Advisory Board
• Supported channel and international marketing teams with their promotional efforts for AppManager

Scale Eight, Inc., San Francisco, CA (October 2000 – July 2001)
Marketing Communications Manager

• Performed vendor evaluations and established new relationships with outside agencies
• Coordinated branding workshops with outside agencies
• Managed the production and localization of sales tools, web content, and marketing materials
• Managed a direct mail initiative to drive participation in Scale Eight seminars
• Participated in field marketing events including trade shows and executive seminars

Seagate Software, Inc. (now Business Objects), Vancouver, BC, Canada (January 1998 – September 2000)
Product Marketing Specialist, Crystal Reports and Crystal Analysis

• Managed marketing timelines for launches of Crystal Reports and Crystal Analysis
• Wrote sales support, web content, and marketing material
• Produced online partner seminars and conducted live product training for resellers
• Provided technical, marketing, and promotional support for publishers and writers of third party books
• Managed customer and partner beta testing program
• Participated in field marketing events such as trade shows and seminars



				EDUCATION University of Washington, Seattle, Washington (Expected completion June 2010) Ph.D. Student, Department of Communication San Francisco State University, San Francisco, California (June 2006) M.A. Broadcast and Electronic Communication Arts Simon Fraser University, Burnaby, British Columbia, Canada (October 2000) B.A. Communication, minor in Psychology; Co-operative Education Program AWARDS AND HONORS 2006 University of Washington Graduate School Top Scholar Award Fellowship 2006 San Francisco State University Hood Recipient for College of Creative Arts 2006 San Francisco State University Graduate Distinguished Achievement Award 2006 San Francisco State University Stuart Hyde Award for Excellence in Writing about the Media 2005 Broadcast Education Association National Scholarship Alternate Recipient 1995 - 1998 Simon Fraser University Open Undergraduate Scholarships Fall 1997 Simon Fraser University Honor Roll Standing (4.10 semester GPA on 4.0 scale) Appointed to membership in the Golden Key International Honour Society TEACHING TEACHING EXPERIENCE University of Washington Department of Communication Lead Teaching Assistant, Public Speaking (Autumn 2007) Supervisor: Dr. Matt McGarrity. Taught 1 quiz section (20 students) two days per week and assisted Dr. McGarrity by guest lecturing, delivering sample speeches, and preparing for lectures. Graded speeches, papers, and homework, consulted with students during office hours and staffed public speaking center. Teaching Assistant, Public Speaking (Spring 2007) Supervisor: Dr. Matt McGarrity. Taught 2 quiz sections (20 students each) three days per week. Graded speeches, papers, and homework, consulted with students during office hours and staffed public speaking center. Teaching Assistant, Race, Gender and Power in Asian American Media (Winter 2007) Supervisor: Dr. Anthony B. Chan. Developed weekly lesson plans and taught three quiz sections (~20 students each), graded weekly response papers, and consulted with students during office hours. Teaching Assistant, Public Speaking (Autumn 2006) Supervisor: Dr. Matt McGarrity. Taught two quiz sections (20 students each) two days per week. Graded speeches, papers, and homework, consulted with students during office hours and staffed the public speaking center. San Francisco State University Broadcast & Electronic Communication Arts (BECA) Department Writing Lab Tutor (Spring 2005 – present) Supervisor: Dr. Brent Malin Assist undergraduate and graduate students with writing assignments Graduate Teaching Assistant, Popular Culture (Spring 2006) Supervisor: Dr. Brent Malin Grade assignments and moderate student discussion forums Graduate Teaching Assistant, Social Issues in Electronic Communication (Fall 2005) Supervisor: Alfred P. Kielwasser Graded exams and papers, developed exam questions and assignments, consulted with students during office hours, served as administrator for Blackboard web site Graduate Teaching Assistant, Media Literacy in the Electronic Culture (Fall 2004) Supervisor: Dr. Michelle A. Wolf Graded exams and papers, developed exam questions and assignments, consulted with students during office hours, served as administrator for Blackboard web site GUEST LECTURES University of Washington Department of Communication Using Pathos and Ethos in Persuasive Speeches - Autumn 2007 Presented in COM 220 Public Speaking San Francisco State University Broadcast & Electronic Communication Arts (BECA) Department Representations of Race in American Mass Media – Fall 2005 Economic Aspects of the Canadian Broadcasting Industry – Fall 2005 Asian Americans and American Television – Fall 2004 CONFERENCE PRESENTATIONS Selective acculturation and late adolescent APA women of the second generation National Communication Association Annual Conference, Chicago, IL, November 15-18, 2007 Hate is on the air: The depoliticized, dehistoricized, and decontextualized discourse of shock jock radio Midwest Popular Culture Association/American Culture Association Conference, Kansas City, MO, October 12-14, 2007 Ladies of the import car scene: Selective acculturation and the second generation Asian Pacific American Studies Conference, Michigan State University, April 19-20, 2007 Hate is on the air: Radio shock jocks and the decontextualization of racist discourse Black Cultural Studies Mini Conference, University of Washington, March 7, 2007 Import models online: The sexual politics of web authorship Asian Pacific American Graduate Students Organization Conference, University of Illinois at Urbana-Champaign March 4-5, 2006 PROFESSIONAL AND COMMUNITY GROUP AFFILIATIONS AND SERVICE Association of Asian American Studies (AAAS) Member National Communication Association (NCA) Member Midwest Popular Culture/American Studies Association Member Toastmasters International Foster City Toastmasters President & Webmaster • Former Vice President of Public Relations, Foster City Toastmasters Club • Competent Toastmaster designation (completed 10 speeches from the Communication & Leadership Manual) • 2005 1st Place Division H Humorous Speech Contest • 2005 1st Place Area H4 and H5 Humorous Speech Contest • 2005 1st Place Club Humorous Speech Contest • 2003 2nd Place Area D4 Speech Evaluation Contest • 2003 1st Place Club Speech Evaluation Contest • 2003 District 4 Platinum Page Award for best club web site Center for Asian American Media • 2001 and 2003 San Francisco International Asian American Film Festival volunteer and promotional copywriter Girls for a Change, Girl Action Team Consultant and Workshop Facilitator Golden Key International Honour Society, Lifetime Member PROFESSIONAL EXPERIENCE TeleNav, Santa Clara, CA (Summer 2006, Summer 2007) Contractor, R&D • Wrote Sarbanes-Oxley Compliance documentation for section 404 • Developed multiple new category trees in Biz Finder and revised SIC code mappings for US Points of Interest data • Managed other Biz Finder enhancement projects to meet existing or anticipated market needs • Performed competitive and market analysis related to Points of Interest Content for Location-Based Services (LBS) • Uncovered issues with existing data in Biz Finder and worked with engineering, QA, and vendors to troubleshoot and resolve those issues • Created reports to understand Biz Finder customer usage metrics worldwide and applied the metrics to determine feature enhancements • Worked closely with business development to engage, evaluate, and continue work with new and existing Points of Interest data vendors worldwide Finnovative Inc., Palo Alto, CA (September 2003 – October 2003) Marketing Consultant (contract position) • Worked with CEO/founder to rename the company and rebrand its line of services • Re-wrote web site and marketing collateral • Managed the development of Finnovative’s new corporate web site NetIQ, San Jose, CA (May 2002 – April 2003) Product Marketing Manager, AppManager and XMP Modules • Developed product marketing, launch, and leads forecasting plans for AppManager • Managed $1.2M annual marketing budget • Developed sales tools and quarterly sales and lead generation programs • Analyzed effectiveness of campaigns, events, and online marketing efforts • Developed marketing collateral, direct mail, online marketing campaigns, events, and case studies • Worked with marketing, sales, and web teams to develop business processes for lead filtering and routing • Managed AppManager Customer Advisory Board • Supported channel and international marketing teams with their promotional efforts for AppManager Scale Eight, Inc., San Francisco, CA (October 2000 – July 2001) Marketing Communications Manager • Performed vendor evaluations and established new relationships with outside agencies • Coordinated branding workshops with outside agencies • Managed the production and localization of sales tools, web content, and marketing materials • Managed a direct mail initiative to drive participation in Scale Eight seminars • Participated in field marketing events including trade shows and executive seminars Seagate Software, Inc. (now Business Objects), Vancouver, BC, Canada (January 1998 – September 2000) Product Marketing Specialist, Crystal Reports and Crystal Analysis • Managed marketing timelines for launches of Crystal Reports and Crystal Analysis • Wrote sales support, web content, and marketing material • Produced online partner seminars and conducted live product training for resellers • Provided technical, marketing, and promotional support for publishers and writers of third party books • Managed customer and partner beta testing program • Participated in field marketing events such as trade shows and seminars				~my wish list ~ donate to me! home about CV academic community travel food links